Company DNA

Mission

To provide unparalleled automotive solutions combining high-quality products with exceptional services, unwavering commitment to road safety, customer value, transparency, and continuous improvement while making a positive impact on society.

We aim to exceed expectations and set new industry benchmarks through continuous innovation, reliability, and customer-centric practices by prioritizing the delivery of superior value and fostering lasting relationships. We strive to be the go-to automotive solutions provider by maintaining transparency, embracing continuous improvement, and earning the trust and loyalty of our stakeholders.

Vision

To be the trusted provider of high-quality automotive solutions, revolutionizing road safety and exceptional driving experiences. Through integrity, innovation, and customer-centricity, we set new standards in the industry. By leveraging diverse products and skills and vertically integrating our operations, we empower our employees to shape the future of the industry.

Chairman & CEO Message

As a world-class organization, SMG embodies certain core characteristics that define our success:

– Expertise

– Innovation

– Stability

– Passion

We are proud to uphold these values in everything we do. Our credibility and trust are built on clear and honest communication with our partners and customers. We take pride in maintaining efficiency, integrity, and transparency as the cornerstones of our operations.

We understand that providing Egyptian customers with reputable brands and high-quality service is an ongoing challenge. It is through our relentless dedication and the tireless efforts of our expert team that we continue to succeed. We not only comply with local and international regulations but also implement corporate governance principles, ensuring that our operations meet the highest standards.

At SMG, we are more than just a company. We are a force of positive change in the automotive industry in Egypt. With over 50 years of experience, we have continuously evolved and grown, always striving to be at the forefront of innovation and development. Our unwavering commitment to excellence and customer satisfaction has allowed us to build long-standing relationships that are based on trust and understanding.

Our diverse range of products and services, tailored to meet the unique needs of many businesses clearly sets us apart from competition. From After-market spare parts and Workshop tools & equipment to iconic brands like Porsche, Scania, and Harley-Davidson, we offer a comprehensive selection that caters to the demands of the market. Our various business units operate independently but share a common vision and mission, working together under the umbrella of the SMG.

“During my years at SMG, I have witnessed firsthand the immense respect this company holds for its customers and partners worldwide. This respect is a direct result of our unwavering commitment to addressing challenges with integrity and purpose. We stand united, working towards a common goal of excellence, and it is this unity that sets us apart. Together, we are SMG, and we take immense pride in the work we do.”

Founders

SMG has been one of the leading family corporates in Egypt since its establishment in 1967 by two entrepreneurs who were able to build a name and reputation unparalleled in the automotive market, the Ghattas brothers.

Besides being the partner of choice of many top automotive aftermarket spare parts suppliers worldwide, SMG is the sole importer of PORSCHE, SCANIA, HARLEY-DAVIDSON, as well as a partner in the MERCEDES-BENZ passenger cars operation in Egypt.

SMG’s investments have grown over the years, expanding into various industries. We have made significant forays into real estate, pharmaceuticals, and the education field. This diversification showcases our ambition and our commitment to excellence in all areas of business. We are not simply an automotive company; we are a multifaceted organization that continually seeks new opportunities to make a positive impact.

SMG’s leadership continuously challenges its team in to grow and sustain a top market position with targeted growth figures year-on-year.